Solving problems & tapping opportunities

The digitized world is complex and changing at the speed of light. Most marketers are yet to leverage full potential of digital and it is treated as a silo. Additionally half-baked experts are causing more confusion in the market and benefitting from the confusion arbitrage. Marketers need agile partners who can help them navigate through this chaos and guide them in making correct decisions on content, media, platforms, measurement and analytics without having any selfish interest in mind. Our Consulting practice focuses Strategy, Analytics and Ideation.

We believe in both building knowledge & sharing knowledge. We strive to gain knowledge through research, thinking, collaboration and learning. We share knowledge through opinion pieces, papers, cases and workshops. Digital will never get its rightful importance (time and money) unless the Marketers themselves understand it better and master it. Therefore we think sharing knowledge with fellow professionals is key to faster adoption of digital in marketing and business. Our focus is to help organizations build internal capabilities so that they can extract maximum value from their digital initiatives.